Boutique by the Box – Shopify Plus Revamp

We completely redesigned the Boutique by the Box Shopify Plus website to better support their rapid growth and high-volume product drops. The project included overhauling the site’s structure, navigation, and overall user flow to make the shopping experience faster, easier, and more intuitive for both new and returning customers.

In addition to the site revamp, we developed a new logo and refreshed the brand visuals to match the company’s evolution from scrappy startup to trusted leader in the wholesale resale space. Every element—from homepage to product pages—was built with conversion and clarity in mind, while staying aligned with the needs of a fast-paced, inventory-driven business model.